Helvetica

Synopsis

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Michael Bierut

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Neville Brody

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David Carson

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Manfred Schulz

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Massimo Vignelli

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Rick Poynor

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Wim Crouwel

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Matthew Carter

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Alfred Hoffmann

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Mike Parker

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Otmar Hoefer

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Bruno Steinert

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